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Senior Research Executive, Quantitative

The Bbc
London
2 days ago
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Overview

RANGE: £31,800 - £41,800 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.


JOB PURPOSE: Join the BBC World Service Audience Insight team to shape global understanding of our reach and impact. As a Senior Research Executive, you'll lead quantitative audience and social research projects that inform strategic decisions and help grow BBC's global audience. The post holder will work on the BBC's Global Audience Measure (GAM), which measures the BBC's weekly audience and impact each year, around the world, and involves building a single customer view of the business through merging multiple data sources and methodologies. The Global Audience Measure is a key measure of the BBC and BBC News' performance globally, which directly informs future, and long-term business decisions. You will be involved in all stages of research, from commissioning and survey design to overseeing fieldwork, analysing data, and debriefing to editorial leadership.


Why Join The Team

Be part of a team that drives the BBC's global news strategy through data. The BBC World Service makes up the biggest share of the BBC's International News services, delivering news in English and 41 other languages to hundreds of millions around the world across digital, TV and audio platforms - including in hard-to-reach markets across Asia, Africa, Europe and the Americas. In this role you will work on high-impact projects like the Global Audience Measure, and collaborate with diverse colleagues, and develop your skills in a supportive, inclusive environment.


Your key responsibilities and impact

  • Manage audience research projects end-to-end, including commissioning, survey design, fieldwork oversight, and analysis. Our quantitative research projects focus on hard-to-research markets outside of Europe and North America, and we use face-to-face methodologies (CAPI) as well as online methodologies when possible.
  • Analyse large survey datasets and digital analytics data to generate actionable insights.
  • Communicate findings to stakeholders across editorial, product, and business teams.
  • Collaborate with colleagues across the Audiences team, leading and supporting projects.
  • Contribute to the BBC's strategic understanding of global audiences.

Requirements

  • Deep knowledge of quantitative research methodologies, especially face-to-face and phone interviewing.
  • Proven experience managing impactful research projects.
  • Ability to synthesise insights from multiple sources into strategic recommendations.
  • Strong communication and stakeholder engagement skills.
  • Interest in international news and global media audiences.

Desirable but not required

  • Familiarity with media industry standard audience measurement approaches.
  • Experience with digital analytics tools.
  • Understanding of qualitative research techniques.
  • Appreciation of global cultures and current affairs.
  • Experience working in international or cross-cultural environments.

Information at a Glance

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.


Life at BBC

  • Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
  • Excellent career and professional development.
  • Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
  • A values-based organisation where the way we do things is important as what we do.

EEO and Diversity statements: We believe in equal opportunity and belonging for all employees. We welcome applicants from diverse backgrounds and experiences. If you need adjustments or accommodations for the interview process, please contact us to discuss.


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