Senior Marketing Executive CRM

About The Role
Team – CRM
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 
We are happy to discuss flexible working!
What this role is all about:
The main part of the role is building emails in Salesforce Marketing Cloud. So you’ll need solid experience in building emails in HTML and a strong desire to learn more about CRM. The team will support you in expanding your CRM knowledge - dynamic content, data segmentation, automated emails, writing SQL and generally learning about Vitality.
You’ll work closely with the rest of the CRM team, stakeholders (who brief in campaigns), designers, copy writers, data analytics and Salesforce Marketing Cloud development teams. We send a lot of ad hoc emails, because things at Vitality are always changing and moving forwards.
Vitality isn’t your typical insurer. It won’t be policy and claims documents emails you build. We’re focused on maximising member engagement in the Vitality Programme to help them live happier, healthier lives. And we have a whole suite of brands we partner with to help members achieve this. So the emails and campaigns have a real variety to them. Think discounts, prize draws, information on new partners, newsletter, educational comms around the Vitality Programme and healthy tips.
Our brand identity makes our emails stand out – no stock photography or insurance jargon here. You’ll get be creative with email design, but if that’s not your strong point then we have designers to help.
We're committed to making sure our comms and campaigns meet our different members’ needs.  That why we're big on personalisation and segmentation – but we can help you learn how to do that.

Key Actions
Strategy

Provide advice to stakeholders throughout the end-to-end campaign process around segmentation, design, expected engagement and automation.
Support the CRM Marketing Manager in the creation and implementation of the CRM marketing strategy leading to development in process, best practice and innovation.Execution

Identify and implement opportunities for enhanced personalisation to drive increased engagement.
Manage stakeholder relationships to get the best results from campaigns.
Identify and develop testing opportunities and methods to optimise campaign engagement.
Continuously develop and grow the creative approach of Vitality comms alongside our design team, while keeping within our brand guidelines.
Identify opportunities for automation to remove manual processes.
Take an innovation first approach to Vitality comms utilising internal experts, AI and first party data to drive decision making.
Feed into the central email calendar which communicates all planned SFMC communications activity.What do you need to thrive?

Proven experience working with a CRM system (ideally SFMC), focusing on email
Hands on experience with HTML – good level of understanding and confident in editing
High attention to detail across data, design and copy
Customer-orientated thinker
Strong stakeholder management skills
Team player who can work in a collaborative environment and enjoys knowledge sharing
Ability to prioritise workload, meet tight deadlines and work under pressure
Excellent written communication, verbal communication and interpersonal skills
Excellent analytical and numerical skillsSo, what’s in it for you?

Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salaryThese are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. 
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early