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Senior Manager Marketing Data & Insights Strategy

PCR RECRUITMENT LIMITED
London
6 months ago
Applications closed

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Senior Manager Marketing Data & Insights Strategy
£350pd (to Umbrella inclusive of Holiday etc)
12 Month + contract
Central London Hybrid typically 3 days a week on site

Well known media and entertainment company based in central London is looking for a Senior Manager Data & Insights Strategy within the Digital marketing department. This is working in a small marketing data team providing internal consulting to solve problems using data and maximising marketing success using data insights going forward. The role is both hands on with designing and building new Tableau Dashboards and consultative, understanding the requirements, doing presentations, looking forward at data strategy and more data enablement and marketing data improvement. We are looking for someone who has media agency experience gained in a marketing data centric role. i.e. Marketing data roles such as Data Manager/Data Director or Insights Manager/ Insights Director type role (or Senior Marketing Data Analyst who also has great presentation, communication and marketing data insights project experience. You will need strong Tableau experience for Designing and building new Dashboards, 6+ years of data management, analytics and reporting experience. This should include good marketing Data Management Platform experience (DMPs) and marketing data set experience, DSP knowledge and Paid Media, Organic etc.

Description
The Data & Insights Strategy Senior Manager is responsible for translating business requirements into data led projects that drive measurable outcomes. They are uniquely positioned in the business to identify areas that have shared ambitions and utilise the right data, people, processes and technology to maximise the value and actionability of project deliverables. They are a key ambassador for the use of data and engage with all levels of the organisation to gain their support by making the benefits clear to business leaders and their teams. You will lead the Marketing business in progressing from a siloed approach to full democratisation of data and insight via our self-service reporting tool. This in turn will augment decision making, empowering teams to drive initiatives supported by holistic insights derived from a range of sources. They will provide clarity on the metrics that matter and will help teams to focus on the relevant questions that will have the greatest impact. They will be responsible for levelling-up the data fluency of teams to enable them to become self supportive and reduce reliance on 3rd parties for insights. They will focus on forward thinking projects, continuously innovating and ensuring the company remains at the forefront of the ever changing digital and data landscape. They will future proof our data capabilities and embed data governance, privacy and transparency with the support of our Legal teams. They are a primary point of contact on strategic and transformational projects, responsible for briefing relevant central data teams (Data Insights, Data engineering and Data Science) and following the project through to completion and adoption by stakeholders. They will prioritise opportunities, balancing business benefits and value potential with technical constraints and resource availability.

Responsibilities

  1. Ownership of our internal reporting solution which leverages Datorma, Snowflake and Tableau to connect our key data sources into a single database and bespoke visualisations designed for internal and external stakeholders.
  2. Expand on our existing data sources to include all relevant touchpoints for the marketing team throughout the campaign/product lifecycle including brand awareness tracking, brand lift study results from key partners, new paid digital platforms, organic social performance and trailer impact forecasting.
  3. Work with our Media and Organic Social agencies (PHD, Grapevine) to optimise the way they use data to augment decision making and deliver insights to the marketing team.
  4. Conduct correlation and regression analysis to identify the metrics that matter across our data sources and business areas and work with key business partners to implement measurement frameworks to measure performance against KPIs.
  5. Be the point of contact for the Marketing team to scope data projects and liaise with the Data Insights, Data Science and Data Engineering teams to ensure requirements are being captured and the project deliverables meet the business needs.
  6. Own the 1st Party data strategy across CRM, Web Analytics and Organic Social.
  7. Work with business stakeholders to set 1st Party Data retention, engagement and enrichment objectives and lead regular touch points to analyse performance against these objectives.
  8. Work with our Media Agency to fully integrate our 1st party data into our paid digital campaigns including audience targeting, lookalike modelling and exclusions to maximise efficiencies and performance.
  9. Conduct training programmes to up skill team members on utilising our self serve reporting tools to reduce the reliance on external teams and the delay in actioning insights.
  10. Work with Legal teams to ensure we are following the latest guidelines when capturing and activating our 1st party data.
  11. Work with data engineering to embed data governance procedures to retain the integrity of the data we are using for insight generation.

Qualifications & experience

  1. 6+ years of data management, analytics and reporting (Demonstrable expertise of working with Tableau essential).
  2. Significant experience in a similar role - leveraging data to inform broader marketing and media activities.
  3. Media agency experience gained in a marketing data centric role or similar.
  4. Superior knowledge & strategic application of marketing capabilities such as DMPs, DSPs, and other campaign tools.
  5. Skillset in strategic thinking.
  6. Excellent communication skills.
  7. Experience in gathering and interpreting business data and surfacing insights.
  8. Outstanding collaboration internally and externally with agencies and strategic partners.
  9. Working knowledge of Snowflake, Datorama & APIs preferable.
  10. SQL coding knowledge beneficial.

Everybody is welcome
Diversity and Inclusion Statement. | PCR Digital
At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment - it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (its why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you.
We also aim to ensure that our entire process is accessible. Please make us aware of any adjustments you may need throughout the selection, interview and general process and we will do all we can to ensure that any barriers are removed for you.

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