Senior Manager, Marketing Analytics

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.At Skyscanner, we pride ourselves on letting the data lead decisions, and we need people passionate about using data to drive strategic decision making and accelerating the Skyscanner flywheel. We have an exciting opportunity for someone who is excellent at solving sophisticated business problems using data, to join our centralised Analytics team as a Senior Manager for Marketing Analytics .In this role, you will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will contribute to informing channel spend allocation decisions and will guide channel performance optimisation (including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for our understanding of marginal returns).Key Responsibilities: Team Leadership:Lead and develop a team of 4 analysts (at various levels), supporting their growth through coaching, feedback, and technical mentorship.Contribute to encouraging a culture of collaboration, innovation, and excellence within our centralised Analytics team.Act as a hands-on individual contributor when needed-guiding project prioritization, crafting analytical approaches, and ensuring high-quality, impactful delivery.Collaborator Management: Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights.Foster positive relationships across the organization to influence decision-making and champion a data-first approach.Strategy and Insights: Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives.Use data-driven insights to identify growth opportunities and inform Marketing channel strategies.Performance Reporting and Business Impact: Ensure the business has a clear understanding of the key factors impacting Marketing channel performance.Collaborate with cross-functional teams to identify trends, uncover opportunities, and recommend actions to optimize performance.Team Prioritization and Focus: Help teams to effectively prioritize initiatives to align with business goals and collaborator needs.Balance competing demands on the analytics team, ensuring resources are allocated to high-impact, strategic priorities.Proactively communicate trade-offs and timelines with collaborators to manage expectations and ensure focus on value creation.Key Qualifications Experience:Strong track record with experience in analytics (Marketing analytics in particular, including an understanding of bidding strategies), with a proven success in leadership roles.Expertise in people management and talent development.Technical and Analytical Skills: Deep knowledge of analytical frameworks and techniques, with hands-on experience using tools such as Databricks (or similar SQL-based platforms) for large-scale data analysis.Strong understanding of A/B testing and experimentation design, including how to interpret results and translate insights into actionable recommendations.Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools like Tableau to build clear, insightful dashboards for both technical and non-technical audiences.Leadership and Collaborator Engagement: Outstanding collaborator management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus).A strategic problem solver who can balance short-term priorities with long-term vision.Soft Skills: Excellent communication and interpersonal skills to collaborate effectively across diverse teams.Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast-paced environment.#LI-DNI