Senior Data Analyst, Strategic Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

About this role

Deel has grown from a contractor management product to a full-fledged HR platform in just five years, serving tens of thousands of global customers. As Deel continues its rapid global expansion, we are strengthening our localized go-to-market strategies by enhancing our marketing capabilities.

In this role, you will partner closely with marketing leadership, including Marketing Heads and Marketing Directors, to drive data-driven marketing strategy, optimize budget allocation, and set top-level marketing targets. You will take a holistic approach to marketing performance, leveraging cross-channel insights to inform investment decisions, guide marketing mix planning, and ensure resources are allocated effectively. Your work will directly influence how Deel balances marketing and sales efforts, driving efficiency and maximizing impact across all marketing channels.

Key Responsibilities

• Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments.
• Collaborate with GTM Data team members, including Marketing Analysts, Analytics Engineers, Digital Analytics Managers, as well as Sales Operations and Marketing Operations teams.
• Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance and enabling data-driven decision-making.
• Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance.
• Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies.
• Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth.
• Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning.
• Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams.

Requirements

• Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field.
• You are a deeply curious person. You love understanding how the world works and have a deep sense for business and strategy.
• Highly proficient in SQL and experience with self-service BI tools like Looker.
• 3+ years of experience in marketing or growth analytics, with a proven track record of supporting marketing leadership (CMO, Marketing Directors) in strategic decision-making.
• Experience with holistic marketing measurement frameworks, such as Marketing Mix Modeling, experiment design, and top-down/bottom-up forecasting.
• Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization.
• Excellent communication and storytelling skills; ability to translate complex data into clear, actionable insights for senior stakeholders.
• Experience working in fast-paced, high-growth environments, with the ability to influence executive decision-making.

We especially would like to speak with you if you have:

• Experience with tools like Snowflake, Salesforce, HubSpot, and dbt.
• Familiarity with Python and other data science tools.
• Hands-on experience with ETL tools (e.g., Fivetran, Funnel).
• Prior experience working in a fast-growing B2B SaaS company.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

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