Senior Data Analyst - Marketing

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we\'re a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Data Analytics is central to how we build products, delight our customers and grow our business. Our Data Analysts are embedded across cross-functional teams which exist across product and marketing. They work closely with Product Managers, Software Engineers and Commercial and partner directly with Embedded Data Scientists and wider data functions. They have a high degree of autonomy and are empowered to drive the success of their teams by enabling the build, measure, learn cycle.

As a Data Analyst you will be involved in driving insights into user acquisition, and marketing efficiency to enable us to set an impactful growth strategy. You’ll create focus and accountability in teams by setting metrics and goals, ensure we’re learning as we progress through experimentation and ensure we’re feeding insights back in to marketing decision making. Ultimately this will require a complete obsession with driving impact within the marketing teams, drawing on a broad range of analytical and statistical techniques to unlock the most benefit.

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• Own the full marketing analytics lifecycle in an embedded marketing team
  
• Deep-dive into acquisition and marketing trends, uncover friction points, and size opportunities
  
• Define north star metrics, primary KPIs, and guardrails for features and experiments
  
• Design, execute and analyse A/B tests using sound statistical principles (MDE, power, duration, etc)
  
• Translate findings into clear, actionable recommendations to help drive product strategy
  
• Build data models and pipelines with support from Data Engineering and Data Scientists
  

We’re looking for someone who thrives in a product-first environment and wants to use data to drive real-world user and business outcomes.

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• 5+ years experience in a Marketing Analytics role
  
• Strong, hands-on SQL and Python skills
  
• Experience with A/B testing: hypothesis design, metric selection, test analysis (including power/MDE)
  
• Proven ability to partner cross-functionally with Product, Engineering and Design
  
• Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc.
  
• Ability to communicate insights clearly and tailor messages for both technical and non-technical audiences
  
• Comfortable working in ambiguity, prioritising impact, and owning decisions
  

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• Familiarity with dbt, Looker, or similar modern data tools
  
• Experience with mobile or consumer web product
  

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

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• 💭 Think Big - We\'re building the future of rail

  
  

• ✔️ Own It - We focus on every customer, partner and journey

  
  

• 🤝 Travel Together - We\'re one team

  
  

• ♻️ Do Good - We make a positive impact

  
  

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That\'s why we\'re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it\'s like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!