Senior Data Analyst

We’re looking for a commercially-minded Senior Data Analyst to drive strategic insights and influence high-impact business decisions. You’ll combine deep analytical skills with a strong understanding of commercial drivers to help shape pricing, performance, marketing, and customer strategies. As a senior team member, you’ll work cross-functionally with stakeholders across finance, marketing, product, and operations to connect data with business value.

• Lead the design and delivery of dashboards, forecasting models, and ad hoc analysis to support key commercial initiatives.
• Translate business objectives into data questions, and insights into strategic recommendations.
• Use SQL, Power BI, and other visualisation tools to analyse large datasets from multiple sources.
• Monitor KPIs across sales, marketing, product, and customer performance, identifying trends and anomalies.
• Partner with commercial teams to support pricing decisions, customer segmentation, and revenue optimization.
• Own data storytelling for senior leadership, ensuring insights are aligned with commercial goals.
• Drive the automation of reporting processes, ensuring efficiency, scalability, and accuracy.
• Mentor junior analysts and contribute to best practices in data governance and analytics standards.

• 5+ years of experience in data analysis or business intelligence, with a commercial or strategy focus.
• Strong proficiency in SQL, Power BI and Excel.
• Create and manage ETL/ELT pipelines to integrate data from various sources using Power Automate.
• Demonstrated ability to influence business outcomes through data-led insights.
• Proven track record in analysing commercial performance, customer behaviour, and market dynamics.
• Experience working closely with cross-functional stakeholders including finance, product, and marketing teams.
• Exceptional data storytelling skills—able to present findings to non-technical audiences with clarity and impact.
• Understanding of financial metrics such as ROI, contribution margin, Profit and Loss statements
• High degree of commercial awareness and strategic thinking.

• Degree in Business, Economics, Data Science, or a related field.
• Experience in a high-growth or digital-first environment.
• Exposure to tools such as Google Analytics, CRM platforms, or cloud data platforms
• Familiarity with A/B testing and experimental design.
• Experience of Data Warehouse construction and development.

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 200 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.