Senior CRO Analyst

Senior CRO Analyst

Location:Holborn (2x per week)
Salary:£65,000 per annum

About the Role:

A leading international marketing agency is seeking a Senior Conversion Rate Optimisation (CRO) Analyst to join their growing Data & Strategy team. This is a key opportunity to work on high-profile accounts and take ownership of the CRO space for a major automotive brand. You'll collaborate with a talented Data Science team, driving data-driven insights to optimise customer journeys and improve conversion rates.

Key Responsibilities:

• Lead strategy development and create impactful presentations (decks) for clients, focusing on key areas such as UX, finance, forms, and more.

• Collaborate with Data Scientists to extract insights from GA4 data, ensuring the right questions are answered and actionable narratives are created.

• Manage web analytics tasks, from data interpretation to setting up and understanding tagging and events.

• Brief data science teams, use tools like Omnibug to optimize the tracking and analysis of user behaviour.

• Regularly engage with clients through workshops, planning sessions, and offering insights that drive strategic decisions.

• Analyse user journey data to identify hypotheses for A/B testing and conversion rate optimization, and collaborate with external agencies to implement tests.

Skills & Experience:

• 5+ years of experiencein Web Analytics, CRO, or a similar role, ideally within a digital/marketing agency.

• Strong experience withweb analytics toolssuch as Adobe Target, Medallia, MXO, or Decibel, and a deep understanding ofcustomer/user journey analytics.

• Expertise inA/B testing and CROmethodologies, with the ability to develop data-driven hypotheses.

• Data Science Knowledge: Familiarity with concepts like clustering, predictive modelling, and basic statistical techniques.

• Technical Skills: Knowledge ofBigQuery/SQL/Pythonis desirable but not essential.

• Strongcommunication skills- experience presenting to clients and collaborating with internal teams.

• Experience working with large clientsin complex environments is a plus.

Why Join?

• Work with a global, well-established marketing agency offering professional growth.

• Engage in a mix of strategic thinking and hands-on data work for high-profile clients.

• Competitive salary and travel expenses covered for client meetings outside London.

The Process:

1. Initial interview with Talent Acquisition (if applicable).

2. Online interview with the Data Science Manager and potentially the Data & Strategy Director.

3. In-person interview with a presentation: Present a recent project you've worked on, showcasing your experience in CRO and analytics.

If you're passionate about data storytelling, CRO, and web analytics, apply now to take your career to the next level!