As a Data Analyst at Stakemate, you’ll take ownership of our analytics, event tracking, and reporting, helping us understand every interaction users have on our proprietary social sportsbook. You will work directly with our Product Team, ensuring we have complete tracking coverage, powerful insights, and accurate models to drive retention, growth, and monetisation. Your work will directly influence how we design features and experiences that change how users consume sports betting entertainment.
Core Duties and Responsibilities
- Act as the data champion in the product team, ensuring every product decision is data-driven.
- Obsess over behavioural data to find drop-off points, cohort trends, identify issues and actionable insights.
- Design, implement, and maintain a comprehensive event taxonomy across our React Native app, using Mixpanel and Segment. Ensure critical flows are fully instrumented, tracked, and optimised.
- Build and maintain automated dashboards (retention, churn, funnels, user journeys, LTV) in Mixpanel, PowerBI, and similar tools.
- Set up automated alerts and retention tracking to proactively identify issues or growth opportunities.
- Measure impact of A/B tests of onboarding, retention, and engagement experiments, working closely with CRM, Growth and Product teams.
Build LTV and churn models, iterating toward machine learning-driven predictions to support marketing and CRM optimisation.
Requirements
- 3+ years experience as a Data Analyst preferably in consumer mobile apps, sports, gaming, retail, or e-commerce.
- Experience with Python or R for advanced analytics and machine learning, as well as exposure to marketing and CRM analytics.
- Hands-on experience with Mixpanel, Segment, and event-based tracking systems; proven ability to design and own event taxonomies.
- Strong SQL skills (complex joins, CTEs, performance optimisation) and proficiency with data visualisation tools (Mixpanel, Looker, or equivalent).
- Experience in cohort analysis, funnel tracking, LTV modeling, and retention analytics.
- Familiarity with A/B testing and experimentation frameworks.
- Comfortable collaborating with engineering teams (React Native) and using Jira to work in an agile environment.
- Passion for digging into data to understand user behavior and influence product strategy.
A mindset of extreme ownership, curiosity, and the drive to uncover insights that create real product impact.
Benefits
- £50k-£60k salary DOE + Bonus and Equity.
- The chance to shape analytics strategy at a high-growth startup from the ground up.
A fast-paced, dynamic environment with significant growth and leadership opportunities. - Health and dental insurance through Bupa
Work Arrangements
At Stakemate, we value strong team culture as much as product innovation. You’ll be based in our London office, coming in 3 days per week as part of a hybrid model.
About Stakemate
Founded in summer 2022 and named EGR’s Most Innovative Startup, Stakemate is revolutionising the UK sports betting scene with the #1 Social Sports Betting App. We’re a lean team that thrives on extreme ownership and rapid product iteration.
Our mission is simple: make betting social and thrilling by bringing mates together to bet, chat about games, follow live odds, and celebrate wins as a team — all in one seamless app. Learn more about us atwww.stakemate.comand download our app.
Interview Process
- Please complete the application form question, you will be sending your application to the Product Owner, Zach Henry, let him know as part of your application What about Stakemate interests you. Your answers will be screened for AI generation.
- 30 min call – Introduction to Stakemate and discussion of your background.
- 45–60 min call – Deep dive with our Product Team to assess your analytics experience and approach, an additional 20 minute call with the founder may be actioned.
- Final meeting in Borough Office – Meet leadership and discuss culture fit.
