Mobile App Marketing Data Analyst

Oxford Circus
3 weeks ago
Create job alert

A global iGaming organisation that cultivates a fast-paced, collaborative environment where innovation drives everything they do is looking for a Mobile App Marketing Data Analyst to support the delivery of campaign insight and recommendations to the global teams to drive campaign optimisation, improve efficiencies and highlight crucial trends. 

Benefits 

24 days of annual leave, with additional days awarded after 3 years of service.
Hybrid work model – 3 days in the office, 2 days working from home.
Competitive salary plus an annual bonus (eligible after completing probation).
Private healthcare and life insurance provided upon successful completion of probation.
Participation in the company pension scheme.
Exciting company activities including monthly lunches, corporate gatherings and many other activities
A chance to advance professionally inside one of the world's largest iGaming organisations
Key Responsibilities as a Mobile App Marketing Data Analyst:

Identify trends, insights, and opportunities for optimising Mobile and In App strategies at a campaign level across mainly digital performance channels for all GEOs. Support the team to use existing Mobile and In App campaign data to identify and build sophisticated profitable optimisations to enable better future targeting, and lead the data elements of annual budgeting and forecasting
Create, manage, and maintain performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise KPIs and other metrics to present campaign PCASs and for easy BAU reporting access by stakeholders.
Support on requests from channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline campaign datasets and present the subsequent results/insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and insights in a clear and actionable format.
Using a combination of tools (customer database, MMPs i.e. Appsflyer, Google Analytics, other marketing platforms, etc.) to analyse customer journeys – both through the marketing acquisition and retention funnel allowing for better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally
Managing relationships with multiple internal stakeholders based all over the world.
Clean, transform, and prepare data for analysis to support the above
Provide training and support to analysts in the team and country and channel managers on BI/marketing analysis (MA) tools and reports.
Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.
We’re Looking For A Mobile App Marketing Data Analyst With:

Extensive experience in a data driven mobile/in-app marketing role (e.g. marketing analyst/insight analyst/data analyst) within a digital marketing environment (i.e. working for a digital performance or full-service media agency) or client side ideally from an e-commerce, high volume digital/online first transactional business.
A demonstrable track record of managing complex data sets across multiple online and offline channels and proven experience of analysing and reporting results and insights on digital, specifically in Mobile/In App marketing, but ideally also on other common digital performance channels (i.e. Paid Search, paid social, programmatic, affiliates, CRM)
Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
Understanding of digital attribution modelling. i.e. Developing/building and working with Multi Channel Digital Attribution Models.
Hands-on experience creating dashboards using Tableau, Appsflyer, Power BI, Google Data Studio, or similar tools.
skills, capable of explaining technical findings to non-technical stakeholders.
Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
To apply for this role as Mobile App Marketing Data Analyst, please click apply online and upload an updated copy of your CV.

Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to

Related Jobs

View all jobs

Data Scientist - Customer Insights & Production ML (Hybrid)

Data Scientist Tesco Mobile

Data Scientist - Customer Insights & Production ML (Hybrid)

Data Scientist Tesco Mobile

Data Scientist Tesco Mobile

Security Data Analyst: Mobile Threat Insights

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

The Skills Gap in Data Science Jobs: What Universities Aren’t Teaching

Data science has become one of the most visible and sought-after careers in the UK technology market. From financial services and retail to healthcare, media, government and sport, organisations increasingly rely on data scientists to extract insight, guide decisions and build predictive models. Universities have responded quickly. Degrees in data science, analytics and artificial intelligence have expanded rapidly, and many computer science courses now include data-focused pathways. And yet, despite the volume of graduates entering the market, employers across the UK consistently report the same problem: Many data science candidates are not job-ready. Vacancies remain open. Hiring processes drag on. Candidates with impressive academic backgrounds fail interviews or struggle once hired. The issue is not intelligence or effort. It is a persistent skills gap between university education and real-world data science roles. This article explores that gap in depth: what universities teach well, what they often miss, why the gap exists, what employers actually want, and how jobseekers can bridge the divide to build successful careers in data science.

Data Science Jobs for Career Switchers in Their 30s, 40s & 50s (UK Reality Check)

Thinking about switching into data science in your 30s, 40s or 50s? You’re far from alone. Across the UK, businesses are investing in data science talent to turn data into insight, support better decisions and unlock competitive advantage. But with all the hype about machine learning, Python, AI and data unicorns, it can be hard to separate real opportunities from noise. This article gives you a practical, UK-focused reality check on data science careers for mid-life career switchers — what roles really exist, what skills employers really hire for, how long retraining typically takes, what UK recruiters actually look for and how to craft a compelling career pivot story. Whether you come from finance, marketing, operations, research, project management or another field entirely, there are meaningful pathways into data science — and age itself is not the barrier many people fear.

How to Write a Data Science Job Ad That Attracts the Right People

Data science plays a critical role in how organisations across the UK make decisions, build products and gain competitive advantage. From forecasting and personalisation to risk modelling and experimentation, data scientists help translate data into insight and action. Yet many employers struggle to attract the right data science candidates. Job adverts often generate high volumes of applications, but few applicants have the mix of analytical skill, business understanding and communication ability the role actually requires. At the same time, experienced data scientists skip over adverts that feel vague, inflated or misaligned with real data science work. In most cases, the issue is not a lack of talent — it is the quality and clarity of the job advert. Data scientists are analytical, sceptical of hype and highly selective. A poorly written job ad signals unclear expectations and immature data practices. A well-written one signals credibility, focus and serious intent. This guide explains how to write a data science job ad that attracts the right people, improves applicant quality and positions your organisation as a strong data employer.