Marketing Mix Modelling (MMM) Consultant

Lorien
Manchester
1 year ago
Applications closed

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Marketing Mix Modelling (MMM) ConsultantInside IR35 –Negotiable Rate6 Months view to extendRemote working optionsThis isa Marketing Mix Modelling (MMM) Consultant role working in aConsumer Healthcare Company as they look to improving media spendcoverage of Marketing Mix Modelling.The key responsibilities forthis role includes:Work with local stakeholders to scope MMMdeliveries (including what data to include and aligning on thescope of the models).Once the Data Scientists have complete models,deliver these models to the local stakeholders in the PowerBIreport, and work with local stakeholders to provide actionableinsights that have aide realising the value from the tool (e.g. byoptimising the media mix).Over 2025, deliver 25 BMCs models (phasedquarterly).Track value realisation with the aim to show a 5%increase in ROI from media spend.The key experience and knowledgerequired for this role includes:Number of years’ experience ofdelivering MMM to client either agency or client side.Experiencedelivering models for consumer health brands.Experience deliveringmodels for clients with a global footprint (e.g. involved inprojects across EMEA, APAC, US, LATAM etc.This is a contract roleworking for a top company as a Marketing Mix Modelling (MMM)Consultant. Please apply to the advert for moreinformation.

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