Marketing Data Scientist - Contract...

Marketing Data Scientist (Contract) Retail Client
£450-£480 per day outside IR35 Midlands - 1-2 days per week on site
We're working with a leading UK retailer undergoing a major
international growth phase, supporting both its core brand and
newly acquired high-profile partners. They're looking to bring in
an experienced Marketing Data Scientist to help drive forward a
business-critical marketing measurement project. You'll join a
collaborative Marketing & Data Science team focused on rolling
out marketing effectiveness models at scale. The business has
expanded operations from 30 to 50 countries, with plans to launch
in another 30, making measurement and targeting more complex and
more important than ever. Over the past two years, the Data Science
function has invested heavily in infrastructure and tooling. Now,
they need an expert who can help implement robust, production-ready
marketing measurement solutions, with a strong focus on causal
inference and marketing mix modelling. Role & Responsibilities:

• Develop and automate models to measure marketing campaign
  effectiveness (particularly email) across regions - Apply causal
  inference techniques to support hypothesis testing and inform
  strategic decisions - Build and refine marketing mix models - the
  framework is in place but needs deep modelling expertise to
  finalise and scale - Collaborate with stakeholders to bring models
  into production and ensure results are communicated effectively -
  Support the team's use of tools like Robyn (Meta's open-source MMM
  tool) and Meridian, taking solutions beyond prototype Skills &
  Experience - Python, SQL, Databricks, PySpark - Familiarity with
  Robyn or Meridian - Dashboarding experience is beneficial - Proven
  track record of deploying marketing mix models or causal models
  into production - Strong hands-on experience with Python and SQL
  Benefits £450-£480 per day, outside IR35, 3 month contract, 1-2
  days in the Midlands office, immediate start How to Apply Register
  your interest by sending your CV to Lloyd Dunstall via the Apply
  link on this page Marketing / Data Science / Econometrics / MMM /
  SQL / Python / Robyn / Meridian / Marketing Mix Modelling Desired
  Skills and Experience Role & Responsibilities: Develop and
  automate models to measure marketing campaign effectiveness
  (particularly email) across regions Apply causal inference
  techniques to support hypothesis testing and inform strategic
  decisions Build and refine marketing mix models - the framework is
  in place but needs deep modelling expertise to finalise and scale
  Collaborate with stakeholders to bring models into production and
  ensure results are communicated effectively Support the team's use
  of tools like Robyn (Meta's open-source MMM tool) and Meridian,
  taking solutions beyond prototype Skills & Experience Python,
  SQL, Databricks, PySpark Familiarity with Robyn or Meridian
  Dashboarding experience is beneficial Proven track record of
  deploying marketing mix models or causal models into production
  Strong hands-on experience with Python and SQL