Lead Data Analyst

Job Description

Lead Data Analyst

Location: Oxford, GBR

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About The Role

As a Lead Data Analyst in Marketing Data & Analytics team, you will play a crucial role developing important datasets that influence strategic decision-making, shed light on campaign performance for our Marketing teams, and ensure the success of our Lead Scoring reporting in uncovering new contacts and assessing conversion potential.

We’re looking for a creative thinker, someone who can turn disparate data tables into valuable information and use it to develop insights and data storytelling that is clear and accessible to stakeholders. We have a rich data landscape at our fingertips, this role is a key advocate in its practical use and constant exploration to the benefit of marketing effectiveness.

How You Will Make An Impact

• Develop SQL queries to gather, analyze and blend large volumes of data from our GCP database. Explore data to identify trends, patterns, and opportunities for optimization.
• Develop and maintain strategically insightful and visual dashboards, ensuring that key stakeholders have access to actionable data to support decision-making processes.
• Provide analytical support to set marketing goals, own different types of marketing metrics/KPI and review reports with marketing stakeholders to ensure these reports meet the teams’ evolving data needs.
• Identify problems and opportunities through data analysis and support the Marketing teams in developing strategic solutions
• Evaluate lead generation and ABM campaigns. Utilize data analysis to assess the effectiveness of various Marketing journeys, identify areas for improvement and optimize performance.
• Provide strategic recommendations based on data insights to influence business strategies and enhance overall performance.
• Work collaboratively with the rest of the Marketing Data and Analytics team and provide technical guidance to junior team members

We Are Looking For People Who

• Proven experience as a Data Analyst, with strong proficiency in using complex SQL queries to analyze and manipulate large datasets to address real-world business challenges
• Significant experience working in a data analyst role, with CRM tools like Sales Force and data objects like leads, opportunities, lead scores and customer-centric metrics.
• Strong analytical and problem-solving skills, with the ability to convert data into actionable insights.
• Proficiency in data visualization tools such as Power BI, or similar.
• Experience with Snowflake and GCP (BigQuery) or other cloud-based data warehousing technologies is highly desirable.
• Familiarity with Python is a plus.
• Working knowledge of Lead Scoring criteria, build and implementation is a plus
• Great communication skills, capable of conveying complex technical concepts to non-technical stakeholders.
• A passion for academic publishing and a keen interest in the latest trends in the publishing industry is advantageous.

About Wiley

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 38,600 GBP to 55,267 GBP