Inventum have partnered with a leading Media & Entertainment business who are looking for a cover, Head of Digital Marketing. This is a 9-month FTC.
Hybrid London
ASAP Start (Ideally immediately available) or can start in November.
This role has a focus on B2B and B2C customers and we need someone with experience across engagement and acquisition marketing channels.
The role oversees all of Engagement and Acquisition specifically: digital performance and presence (websites/e-commerce, paid search, SEO, social media, affiliates), Editorial (on-device, online, offline curation and channel partner marketing relationships), and CRM and Audience (marketing base, segmentation and data compliance), ultimately delivering on lead-generation/sales and customer engagement targets reporting to the Marketing Director.
Responsibilities:
Content and Editorial Strategy: Oversee on-device, online, and offline curation, aligning with advertising goals.
Digital Presence and Performance: Manage websites, social media, SEO, paid search, CRM, and affiliates; oversee budgets, ROI, and agency partnerships.
Audience and CRM: Lead data-first strategy, manage consumer bases, and ensure platform engagement and compliance.
Acquisition Strategy: Integrate online and offline touchpoints to attract new audiences and increase platform usage.
Website Optimization: Focus on user experience, traffic, and conversion optimization through testing and cross-channel integration.
Sales & Partner Collaboration: Oversee relationships and collaboration with partners.
Team Leadership: Lead and develop teams, empowering cross-departmental collaboration.
Knowledge & Skills Required:
Proven content/performance marketing and website management experience.
Leadership and team management experience.
Extensive knowledge of digital tools (Google Analytics, Tag Manager, etc.).
Proficiency in audience profiling, consumer behaviour, and data-driven decision-making.
Strong stakeholder management and communication skills.
Agile, fast-paced environment experience.
Customer-focused, commercial mindset, resilient, proactive, self-starter, and team player.
Passionate about television, open to personal and team development, and embraces diversity.Inventum's approach to equity, diversity & inclusion
Inventum Group seeks talent from the widest pool possible. We are committed to fair and equitable recruitment processes, regardless of applicant's background or characteristics, and we actively encourage applications from underrepresented and diverse talent.
Please let us know if you require any adjustments to our application process. If you have any suggestions about how we can improve our processes, please do let us know - we want to do better.
Inventum's approach to job applictions
It is Inventum Group's policy, as a matter of courtesy, to respond to all applications within three working days. However because of the volume of applications, we are sometimes unable to respond to individual applicants. If we have not contacted you within three working days your application has been unsuccessful and your details have not been retained. Please apply for any other position that you may see in the future. Thank you
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