Head of Data Strategy & Operations - Customer Marketing (Basé à London)

Head ofData Strategy & Operations- Customer Marketing

National: £100,000 - £120,000 / London: £130,000 - £140,000

The role exists to own the vision and strategy for Customer Data at Aviva and drive its strategic planning and operational execution to ensure delivery of value at scale. The role will partner with Digital and Marketing senior leadership within C&M and Propositional teams within IWR and GI to translate strategic goals into actionable data programs and initiatives. It is also a key advisor to the Chief Data Officer and a visible leader that champions the Customer Data agenda across the organisation.

A bit about the job:

The role requires a strong strategic thinker, with proven experience of driving transformational change in complex organizations, and deep understanding of data as enabler of decision-making and driver of operational effectiveness in a fast-evolving technology landscape.

• Define the medium to long-term Customer Data Strategy and Roadmap to support Aviva's business ambitions in C&M and the markets
• Make prioritisation decisions to design a strategic data change portfolio, enabling an annual change budget for C&M with a significant ROI over 5 years
• Manage business demand into the Data team, design annual strategic priorities for the CDO team, and define KPIs and OKRs reportable to the Aviva Executive Committees and Board to demonstrate the success and impact of data programs
• Develop and implement the Data strategy, ensuring alignment with vision, roadmap, and performance targets
• Engage and align stakeholders, ensuring effective budgeting, financial oversight, and high senior stakeholder engagement

Skills and experience we’re looking for:

• Demonstrates high intellectual curiosity and strong expertise in Data, AI, and technology evolution
• Exhibits strategic thinking with the ability to balance long-term vision and immediate priorities
• Possesses excellent consultative and communication skills to work with senior stakeholders, influence direction, and resolve challenges
• Has extensive experience in strategy, planning, and transformation roles within fast-moving and large matrix organizations
• Proven ability to partner and collaborate with cross-functional senior stakeholders, with credibility at CxO levels, and preferably a good understanding of financial services

What you’ll get for this role:

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• National salary £100,000 - £120,000 and London salary £130,000 - £140,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
• Generouspensionscheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 daysholidayplus bank holidays, and you can choose to buy or sell up to 5 days
• Make your money go further - Up to 40%discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through ourMatching Share Planand share in the success of Aviva with ourSave As You Earnscheme
• Brilliantlysupportive policiesincluding parental and carer’s leave
• Flexible benefitsto suit you, includingsustainability optionssuch as cycle to work
• Make a difference, be part of ourAviva Communitiesand use your 3paid volunteering days to help others
• We take yourwellbeingseriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Harjot Kaur a call on or send an email to

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