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Growth MarketerLocation
London
Employment Type
Full time
Location Type
Hybrid
About Gendo
We are looking for adata-driven Growth Marketing Managerto own user acquisition, activation, and retention. This role is perfect for someone with aquantitative mindset, who thrives on experimentation, tracking key metrics, and iterating based on real-time performance data. If you love optimisingfunnels, growth loops, and marketing spend, while working closely withproduct and data teams, this role is for you.
Role Overview
AsGrowth Marketing Manager at Gendo, you will drivescalable, measurable growththrough a combination ofpaid and organic marketing strategies, conversion optimisation, and data-driven experimentation. Your focus will be onincreasing trial-to-subscriber conversion rates, optimising acquisition channels, and implementing and iterating on retention tactics.
You will work closely withProduct, Engineering, and Content teamsto ensure that growth initiatives are integrated into the user journey and aligned with business goals.
Key Responsibilities1. Data-Driven Growth Strategy & Funnel Optimisation
Develop and execute agrowth strategyto increase user acquisition and improve trial-to-subscription conversion rates.
Map and optimisethe marketing funnel, identifying and resolving drop-off points with structured A/B tests.
Work withProduct, Engineering and Marketing teamsto define and track key metrics such asCustomer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Activation Rate.
Build adata-first growth dashboard, ensuring all experiments and campaigns are measurable.
2. Performance Marketing & Paid Acquisition
Manage and optimisepaid advertising campaigns(Google Ads, LinkedIn, Meta) to drive high-intent users to Gendo.
Continuously A/B testad creatives, copy, and landing pagesto improve conversion rates.
3. Retention & Engagement Marketing
Implementemail, in-app messaging, and lifecycle marketing campaignsto improve retention and activation rates.
4. Referral & Virality Growth Loops
Design and implement areferral programmethat encourages architects and designers to invite peers.
Requirements
Proven experience and evidenced track record in Growth Marketing, Digital Marketing, or Performance Marketing—preferably in ahigh growth SaaS or tech startup.
Strong understanding of Product-Led Growth (PLG) strategies, with experience in optimising self-serve funnels, onboarding flows, and product-driven acquisition and retention tactics.
Strongquantitative mindset, with expertise inGoogle Analytics, Mixpanel, Amplitude, or similar tools.
Hands-on experience managingpaid acquisition (Google Ads, LinkedIn, Meta)and optimising forCAC vs. LTV.
Deep knowledge ofA/B testing methodologies, conversion rate optimisation (CRO), and growth experimentation frameworks.
Strong proficiency inmarketing automation tools(HubSpot, Iterable, Customer.io , etc.).
Comfortable working withProduct Managers and Data Analyststo align growth initiatives with product development.
Ability to createcompelling, data-driven reportsthat influence strategy and budget decisions.
Creative approachto marketing to a creative customer base.
What will make you stand out?
Prior experience with high-growth PLG SaaS.
Prior experience with creative industries.
Why Join Gendo?
Be a key player in driving the growth of a groundbreaking AI platform that is reshaping the architecture and design industry.
Collaborate with leading architects and designers from top firms.
Opportunity toscale a SaaS product from the ground upand implement a full-stack growth strategy.
Competitive compensation package, including performance-based incentives and equity options.
What We Offer
This is a full-time position, during which you’ll spend 3 days a week in either our London or Bristol office, and 2 days a week working remotely from home (in the UK).
Stock options; we firmly believe that you should share our future successes with ownership in the company.
25 days holiday, plus a day off during your birthday week.
Private medical, dental and vision insurance.
Flexible well-being allowance (e.g. gym membership).
Interview Process
Application
We’ll review your application to see whether your skills and experience align with our needs.
Introduction Call - 30 minute video call.
Take Home Task & Interview - 60/90 minute in person interview.
Founder Interview - 45 minute video call.
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