Finance Director

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Reflo (WWW.REFLO.COM) has burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.

Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.

We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.

We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!

ABOUT THE ROLE

The Finance Director will oversee all financial functions at Reflo, providing strategic guidance to support the company’s growth, profitability, and long-term financial sustainability. Reporting to the Co-Founder, Peter, this role requires a leader with extensive financial expertise in the retail or consumer goods sector, ideally within a high-growth or startup environment, preferably in the apparel space.

RESPONSIBILITIES

Financial Strategy & Leadership

1. Develop and execute Reflo’s financial strategy, aligning with business objectives.
2. Provide financial leadership to drive sustainable growth and profitability.
3. Work closely with co-founders and leadership to shape long-term business planning.
4. Oversee financial reporting, forecasting, and budgeting.
5. Assess and manage financial risks while ensuring compliance with regulations.

Financial Planning & Analysis (FP&A)

1. Implement robust financial planning and performance analysis frameworks.
2. Monitor key financial KPIs, identifying areas for cost optimization and revenue growth.
3. Provide insights and recommendations to improve margins, efficiency, and cash flow.
4. Support strategic initiatives, including international expansion and new product launches.

Finance Team Management & Operations

1. Lead and develop the finance team to ensure strong financial controls and processes.
2. Oversee accounts payable (AP) and accounts receivable (AR), ensuring timely and accurate invoicing, collections, and supplier payments.
3. Support Operations & Product teams to ensure inventory and supply chain financial planning optimizes working capital.
4. Work alongside the external payroll team to ensure payroll is accurate and compliant.
5. Manage cash flow forecasting and treasury operations to optimize liquidity.
6. Ensure finance departments timely reconciliation of accounts, including bank, credit card, and supplier reconciliations.
7. Ensure compliance with UK and international financial regulations.
8. Work with external accountants to ensure VAT and all tax filings are on-time and compliant.
9. Drive efficiency in payroll, tax filings, VAT compliance, and financial reporting.
10. Implement best practices in financial governance, risk management, and internal controls.
11. Establish and improve financial policies, ensuring compliance with UK and international standards.

Internal & External Reporting

1. Support external audits and liaise with auditors, tax advisors, and other stakeholders.
2. Ensure timely provision of financial reports and analysis to support fundraising activities and investor relations.
3. Contribute to financial due diligence for investment opportunities.
4. Prepare financial models and reports for heads of departments, ensuring clear communication of Reflo’s financial performance.

Technology & Process Optimization

1. Implement and enhance financial systems and controls for scalability.
2. Leverage technology to improve financial reporting and business intelligence.
3. Drive automation and process improvements to increase efficiency.

ABOUT YOU

ESSENTIALS

• 15+ years of financial leadership experience, ideally in retail, e-commerce, consumer goods, or high-growth startups.
• Strong understanding of financial strategy, FP&A, and operational finance.
• Experience in fundraising, investment, and financial due diligence.
• Deep knowledge of UK accounting principles, tax laws, and regulatory compliance.
• Strategic thinker with a strong commercial mindset.
• Proven track record in optimizing financial performance and driving profitability.
• Excellent leadership and stakeholder management skills.
• Data-driven approach with strong financial modeling and analytical skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

PREFERRED

• Experience in sustainability-focused businesses or purpose-driven brands.
• Familiarity with international markets, particularly the US and UAE.
• Hands-on experience with financial software like Xero and ApprovalMax.

IMPORTANTLY

At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.

• Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business.
• Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible.
• Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.

Seniority level

• Director

Employment type

• Full-time

Job function

• Accounting/Auditing and Finance
• Industries
• Retail Apparel and Fashion and Sports Teams and Clubs

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