Director, Data Analytics and Effectiveness (Basé à London)

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London

4 weeks ago

Applications closed

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Director, Data Analytics and Effectiveness

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Job Summary

We have an exciting opportunity to join the team! The Data Analytics and Effectiveness Lead for Corporate Affairs, Brand & Marketing (CABM) spans across website analytics for the bank, social listening & media sentiment reporting, and effectiveness measurement for key CABM activities across Sponsorships, Brand, Marketing, Communications, and Events. The role is based in the UK.

Key Responsibilities

Act as a people leader
Manage senior stakeholders
Vendor management
Develop measurement methodologies and frameworks for key activities in Sponsorships, Brand, Marketing, Communications, and Events
Translate data into actionable insights to enhance marketing and communication strategies
Lead social insights projects using social listening data to inform content and campaign planning
Support the Head of Planning to provide a holistic view of CABM activations leveraging PACE and collaborating with CABM units
Lead the integration of measurement workflows into PACE, CABM's campaign workflow tool, to improve impact measurement and reporting

Skills and Experience

Experience in a similar role within a financial services organization
Senior stakeholder management skills
Programme management and leadership experience
Strong data acumen
People leadership experience
Data, analytics, and insights expertise

We are committed to a fair recruitment process. If you require reasonable adjustments, please let us know so we can accommodate your needs.

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