Digital Data Analyst

Three Six Zero
London
1 week ago
Applications closed

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Job Description

The Role:

We are looking for a Digital Data Analyst to support our digital marketing efforts in optimizing campaigns, measuring performance, and driving data-led decision-making. This role requires a data-driven mindset, a strong understanding of digital marketing metrics, and the ability to translate complex data into actionable insights that enhance our artists' and brands’ online presence.


Responsibilities:

  • Analyze digital marketing campaigns across platforms (social media, streaming, paid media, email, and web) to measure performance and optimize strategy.
  • Track and report on KPIs, including audience growth, engagement, conversions, and ROI.
  • Provide insights into streaming and social media trends to support artist development and fan engagement strategies.
  • Use data visualization tools (e.g., Google Data Studio, Tableau) to create reports and dashboards for internal teams.
  • Work closely with the Digital Marketing Manager to refine targeting, ad spend, and content strategies.
  • Monitor trends and shifts in audience behavior, recommending adjustments to campaigns in real time.
  • Conduct A/B testing and analyze the impact of different marketing initiatives.
  • Collaborate with internal teams and external partners (labels, DSPs, social platforms) to leverage data for strategic decision-making.


...

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