Digital Analytics Manager

TN United Kingdom
Newry
2 weeks ago
Applications closed

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Are you passionate about data and driven by insights? We’re looking for a Digital Analytics Manager to play a pivotal role in driving our transformation strategy.

As part of the Marketing team, you will be responsible for collecting, analysing, and reporting on our digital performance data. This includes tracking website and campaign performance, providing actionable insights to support user experience and conversion rate improvements across our full scope of digital marketing activations to maximise ROI. You will monitor key metrics, create new reports and dashboards that can be used across the team to support our culture of data-driven decision-making.

The Role

In this role, you’ll collect, analyse, and report on website and digital marketing performance data, identifying key KPIs and benchmarks to measure success across our paid and owned activities. You'll develop and maintain real-time dashboards using tools like GA4, Power BI, and Tableau, while providing actionable insights to improve user engagement, conversion rates, and revenue.

You’ll work closely with our Media Lead and Finance team to ensure accurate data reporting and establish advanced measurement frameworks such as Multi-Touch Attribution (MTA) and Lifetime Value (LTV) to better quantify the impact of our marketing investments. You'll also support A/B and multivariate testing, present insights to senior stakeholders and stay ahead of analytics innovations to recommend new technologies where relevant.

Skills You Need

  1. At least 5 years' experience in a digital analytics role, with a track record of delivering performance improvements.
  2. Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Tableau.
  3. Experience using CRO tools like Hotjar, AB Tasty, or similar.
  4. Strong analytical skills with the ability to turn data into actionable insights.
  5. Excellent stakeholder management and communication skills.
  6. Self-motivated, adaptable, and comfortable in a fast-paced environment.

What Happens Next?

Ready to grow your career with us? Click apply and complete our quick 2-minute application.

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