Data Strategy Director

This is a unique opportunity for a highly strategic and technologically astute Data Strategy Director to play a pivotal role within our growing Consultancy and Marketing Transformation Division, Beyond. You will dedicate approximately 50% of your time to a significant retail account, focusing on elevating customer engagement and driving business growth through a unified data strategy. You will also be assigned 50% to another prestigious client account – further details to come. As part of the consultancy division, you will also have the opportunity to contribute your expertise to the broader Beyond offering, working with a diverse range of clients to solve complex marketing challenges through innovative data-driven solutions.

• Extensive experience in developing and implementing data strategies within a complex, multi-brand organisation, ideally within the retail, e-commerce, or loyalty sectors.
• A deep understanding of customer data platforms (Adobe, Salesforce etc), data management platforms (DMPs), marketing technology ecosystems, and advanced analytics tools.
• Proven ability to translate business objectives into clear and actionable data strategies.
• Strong understanding of audience segmentation methodologies, customer profiling, and data-driven marketing techniques.
• Experience in developing and implementing measurement frameworks to assess the impact of data-driven initiatives.
• Excellent communication and presentation skills, with the ability to articulate complex data concepts to both technical and non-technical audiences.
• Strong stakeholder management and influencing skills, with a proven ability to build relationships and drive consensus across diverse teams.
• A strong understanding of data privacy regulations (e.g., GDPR) and ethical data handling practices.
• A strategic thinker with a passion for leveraging data to drive customer engagement and business growth.
• Experience working in an agile environment.

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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To apply, please follow the standard application process for Omnicom Media Group UK. This description intentionally omits boilerplate form fields to focus on the role and qualifications.