Data Scientist III, Growth Marketing Analytics

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

The Traveler Business Team has a mission to deliver the most convenient, rewarding, and memorable ways for people to travel and explore the world. This division has responsibility to build and drive the growth of our global consumer business across our Expedia, Hotels.com, Vrbo, and Portfolio brands, and across all our lines of businesses including Hotels, Vacation Rentals, Air, Car, Packages, and Insurtech.

We are looking for a Data Scientist III to join our Growth Marketing Analytics Team. You will tackle sophisticated analytical and business problems with a focus on using statistics and data analytics to understand and improve the ways we work with marketing partners. In this role, your keen interest in marketing analytics will help us solve tough problems and influence positive change.

This role will have a focus on growth marketing channels (paid app and display advertising), you will own relationships with our stakeholders and partner closely to plan and execute a programme of work that delivers actionable insights. You will be working with data and applying advanced data science techniques in a fun and stimulating environment. There are a variety of exciting projects that you will work on to drive business strategy. Your insights will be used to enhance our channel strategy and competitiveness, optimize our investments and improve profitability.

You will work closely with other highly-skilled data scientists across Expedia Group, as well as colleagues at various levels of seniority across Marketing, Finance and Engineering. You will partner closely with our digital marketing teams to understand the challenges they face and provide them with solutions.

In this role, you will:

• Apply advanced analytical techniques, statistical knowledge, machine learning, and big data handling skills to support our commercial stakeholders’ decision-making
• Act as a measurement expert, leveraging statistical modeling, experimentation techniques, and incrementality approaches to assess marketing effectiveness and inform investment and optimization strategies
• Use your creativity and commercial acumen to translate business problems into structured analytical questions, and choose the most appropriate methodologies to answer these questions
• Own the relationships with our Marketing stakeholders and partners, and work autonomously to prioritise and execute on the most impactful analytics projects
• Influence partners and senior leaders through communicating across various levels of the organization using clear and compelling storytelling and presentations
• Prioritise multiple tasks and workstreams simultaneously and own projects end to end

Experience and qualifications:

• Bachelor\'s, Master’s, PhD; Mathematics, Science, Statistics, Economics degree; or Equivalent related professional experience is applicable
• 5+ years experience in a similar analytical role
• Strong SQL skills; demonstrated experience of using R/PySpark to structure, transform and visualize big data, and a willingness to learn new frameworks and languages required for the task
• Familiarity with statistical modeling, experimentation methods, and incrementality measurement; ability to apply these approaches to evaluate marketing and business impact.
• Display a true passion for data and analytics as well as possessing a strong commercial awareness.
• A high-performing individual contributor who consistently applies - and often enhances - analytical capabilities, principles, and playbooks to solve complex business issues and opportunities, while also coaching and mentoring junior team members.
• Experience partnering with senior management and collaborating with other teams (eg. Product, Engineering, Strategy etc) to deliver projects
• Experience of developing, and delivering, presentations that help people understand the insight from sophisticated analytics
• Ability to perform in a high-pressure, dynamic environment and be comfortable with a high level of ambiguity.

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Expedia Group\'s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

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