The Role

Taking responsibility for delivering effective analysis to enhance our clients' media buying and planning by running analysis and sharing across the planning and client teams in a manner that leads to better business decisions. This role will work on a main client – enhancing their media through hands-on data analysis. This position does not currently require managing direct reports – but is likely to change as the work expands. This is a 4-month Fixed Term Contract.

Key Responsibilities

1. Consulting / client problem solving: Listen and understand client issues. Gather information. Consider the contribution of data and analytics. Suggest options.
2. Client Liaison - Mid-level: Being able to liaise with mid-level clients, take briefs and suggest outline responses.
3. Data Formatting: Format data using Excel or R. Create data frames. Understand data matrices. Prepare data for analysis.
4. Data specification: Be able to write a data specification based on the requirements of a specific project.
5. Descriptive Analysis: Undertake basic descriptive analysis in Excel or R, e.g., histograms, X,Y plots, correlations, etc.
6. Model building and Testing: Run standard and advanced models, review results and test additional specifications to determine the best way forward to answer the client's question.
7. New business - pitching: Make a valuable contribution to the pitch process by either using data to generate insight or to drive increased optimisation and effectiveness.
8. Presentation - writing: Be able to write persuasive presentations which are easily accessible to clients. Focus on generating actionable insight.
9. Project management: Day-to-day project management to help ensure projects are delivered on brief and on time.
10. Recruitment: Be able to source and interview the levels below your level.
11. Team Management: Be able to manage the grades below you.
12. Training: Help train other members of the team and contribute to agency training.

Skills and Experience

1. Experience in a data science/advanced analytics role within an agency or business space.
2. Masters in quant preferred.
3. Experience running MMM, incrementality tests, optimisation and other forms of Data Science tools in R or other coding languages.
4. Advanced analytics capabilities: ability to build and run statistical models with clear outputs.
5. Excel skills: Be proficient in the use of Excel, including Vlookups, indexing, and writing formulae.
6. Programming capabilities in R and Python – intermediate level okay, advanced preferred – able to write functions, manipulate data, research functions and run linear and non-linear regression models in R or Python.
7. Geo-spatial analysis experience a plus.
8. Proficiency in Microsoft products and building PowerPoint decks for analysis.
9. Detail-oriented, takes pride in accurate and clear outputs based on triple-checked data.
10. A desire to ensure insights are applicable and utilised by the recipients.
11. Clear experience developing insights that drove business change and growth.
12. Entrepreneurial spirit – willing to take on new challenges, and look into answering client questions in new ways with new data sources.
13. Digital media channel experience a plus.

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