Data Analytics Manager

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The Data Analytics Manager will be at the heart of our digital evolution — delivering impactful insights across The FA's Fan and Guest apps. You will lead innovative analytics projects that drive digital campaign performance, track sponsorship value, unlock audience segmentation, and support revenue growth. Reporting to the Data Lead, you will work with teams across Commercial, Marketing and Digital Technology to bring data to life and inform strategic decisions.

Our Fan and Guest Apps are vital to how we connect with millions of supporters. In this role, you will uncover insights across the entire user journey — from content interaction and campaign success, to CRM, membership engagement, segmentation, and delivering real commercial value to our partners.

If you're excited by data, digital experiences, and the power of football to unite and inspire, this is your opportunity to make a real impact.

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• Responsible for the design, build and delivery of dashboards and insights across the Fan and Guest Apps, including KPI tracking, performance monitoring, product analytics and presenting insights to business stakeholders.
  
• Own the roadmap for Commercial & Marketing analytics, working with stakeholders and the Digital Technology function to align with the overall commercial digital strategy and priorities.
  
• Use Customer Data Platform (CDP) and Multi-Channel Orchestration (MCO) tools to derive analysis and insights on customer segmentation, behaviours and marketing campaign performance.
  
• Develop and manage a centralised tag management library, ensuring alignment and consistency of tagging across the apps to enable reporting.
  
• Collaborate with stakeholders to scope, prioritise and manage new and ongoing requests and identify opportunities for new initiatives and continuous improvement.
  
• Govern the dashboard and reporting landscape within Commercial and Marketing, ensuring alignment to the data operating model and governance framework.
  
• Promote and embed self-service across the organisation, including handover of dashboards and reports via training and sharing best practices.
  
• Stay up to date with best practices and latest trends.
  
• Execute additional tasks as required to meet The FA's changing priorities.
  
• Comply with all company policies and procedures to maintain high standards of health, safety and well-being.
  
• As part of The FA's commitment to a safe environment, every employee will be required to complete a DBS check. The level of the check will be based on the activity of the specific role and in line with legislation and government guidance.
  

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• Proven experience in delivering end-to-end commercial and marketing analytics.
  
• Proven track record in driving actionable insights from complex datasets.
  
• Strong understanding of digital marketing analytics, attribution, segmentation and customer journeys.
  
• Strong knowledge and experience in using Power BI, product analytics tools and trackers such as Google Analytics, Hotjar and SDK event tracking across CDP and MCO tooling.
  
• Excellent communication, collaboration and presentation skills.
  
• Excellent attention to detail.
  
• Good understanding of SQL, data modelling, data warehousing, data mining and data science.
  
• Ability to proactively identify and deliver cross-functional opportunities.
  
• Ability to work independently and as part of a team.
  
• Ability to translate business requirements into technical requirements, and vice versa.
  
• DBS check requirements as part of safeguarding measures.
  

We are committed to helping everyone flourish in their roles. The FA offers unique office spaces under the Wembley National Stadium arch and access to the Elite Performance Centre, St. George's Park, to develop and inspire high-performing England teams and leaders. We offer a competitive salary and a range of benefits, including:

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• Access to event day tickets at Wembley Stadium and regular internal events.
  
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
  
• Free private medical cover.
  
• A contributory pension scheme.
  
• Annual leave of 25 days (based on full-time, permanent contract) with additional volunteering days.
  
• A hybrid working model with flexibility.
  

For more information on what it is like to work at The FA, please visit the FA Careers page.

We are a diverse workplace, promoting inclusion and diversity. We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any requirements regarding the recruitment or interview process, please mention this during your application.

• Mid-Senior level

• Contract

• Finance, Consulting, and Accounting/Auditing