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Data Analytics Manager

Zellis
Watford
1 day ago
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As the Data Analytics Manager, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will manage a small team and be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards.

This role requires both a sharp analytical mindset and strong collaboration and management skills, as you’ll collaborate with cross-functional teams to identify business opportunities, track performance, and optimize outcomes. With a finger on the pulse of emerging technologies and data trends, you’ll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth.

In this role your key responsibilities will include but not be limited to:

  • Develop and execute a comprehensive data analytics strategy aligned with business objectives

  • Oversee the Data Analyst, providing mentorship, guidance, and performance management

  • Design and implement a data quality improvement strategy to resolve existing issues

  • Help support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performance

  • Build and automate dashboards to track ROI on marketing campaigns

  • Identify reporting needs and implement automated data flows to reduce manual effort

  • Drive initiatives to reduce data quality issues in HubSpot

  • Build strategies for augmenting and enhancing data, including tech stack recommendations, people-processes, and methods of obtaining first-party data.

  • Ensuring we are compliant with data-practices and laws

  • Work with the Head of Marketing Operations, and CRM Manager to ensure data flows between systems and strive for a ‘single source of truth’ of data.

  • Provide reporting and insights to help the business make better decisions, and to help track marketing performance and value-add

  • Work with colleagues in the business to improve automation and data collection

  • Promote a good data management culture across the business

  • Help to reduce or remove manual reporting practices and improve efficiency

  • Continuing to support the business in any data requests or requirements

    Skills & Experience

  • Strong knowledge of Microsoft Excel,

  • Some experience in system integrations, with expert knowledge of CRM and Marketing Automation systems (preferably NetSuite and HubSpot)

  • Experience in data capture and data management

  • Ability to interpret data, interpret trends and providing recommendations accordingly

  • Excellent verbal and written communication skills at all levels

  • In depth knowledge of marketing tools, metrics, and reporting

  • Strong understanding of the digital marketing landscape

  • Ability to lead a team, and agencies effectively

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