Data Analyst – Growth Marketing (D2C)

We’re looking for a Data Analyst (Growth Marketing) to join our D2C Marketing team. The successful individual will accelerate the growth of our D2C business by delivering data-driven insights that enhance marketing performance, customer targeting and customer acquisition.

The Data Analyst will play a key role in improving the efficiency and effectiveness of our acquisition marketing across paid channels, helping us to acquire higher-quality customers, improve LTV and optimise ROI.

Sitting within the Customer Acquisition team, this role will provide analytical expertise to performance marketers, while working closely with internal Data teams and an external analytics agency to advance our measurement capabilities, modelling and reporting infrastructure.

Working within a regulated financial services environment, this role ensures that data-driven recommendations align with compliance, risk, and governance standards, including consumer duty, and support and enable the business to deliver good outcomes for D2C customers.

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• Support performance analysis across digital and offline acquisition channels (e.g. paid search, paid social, programmatic, affiliates, partnerships).
  
• Contribute to optimisation strategies through data-led recommendations and test results.
  
• Track and evaluate key metrics such as cost-per-acquisition (CPA), conversion rate, ROI, and customer lifetime value (CLV).
  
• Provide clear, actionable insights to improve CPA, ROI, conversion rates, new funded account growth and overall acquisition efficiency.
  
• Support development of measurement and modelling frameworks including:
  
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  • Marketing Mix Modelling (MMM)
    
  • Multi-Touch Attribution (MTA)
    
  • Incrementality testing
    
  • LTV and Propensity modelling
    
  
  
  

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• Extract, transform, and validate data from multiple sources.
  
• Build and maintain automated dashboards and reports to monitor acquisition performance.
  
• Own weekly performance insights reporting and monthly deep dives to inform budget and optimisation decisions.
  
• Support data integrity by ensuring consistency, accuracy, and alignment with internal standards.
  
• Collaborate with data engineering and governance teams to maintain secure and compliant data environments.
  
• Conduct deep-dive analysis to uncover audience behaviours, segment performance, and channel synergies.
  
• Support the acquisition experimentation roadmap across channels, creative, messaging, landing pages and incentives.
  
• Partner with performance marketers and Product to define test hypotheses, success metrics, and measure impact to validate scale opportunities.
  

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• Work closely with BI/Data Engineering to enhance data pipelines, tracking, event taxonomy and data structures that support accurate customer acquisition reporting.
  
• Work closely with marketing, finance, and digital teams to connect acquisition data with wider business outcomes.
  
• Translate technical findings into clear, actionable recommendations for non-technical audiences.
  
• Present insights through compelling visualisations and concise storytelling.
  

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• 2-3 years’ experience as a Data Analyst or Marketing Analyst, ideally in financial services, fintech, or another regulated sector.
  
• Familiarity with Snowflake and Google Big Query and exposure to marketing mix modelling or attribution analysis.
  
• Strong SQL skills and experience working with large datasets.
  
• Experience using data visualisation tools (e.g., Power BI, Tableau, Looker).
  
• Hands-on experience with digital marketing data sources (Google Ads, Meta Ads, GA4, CRM systems and CDP platforms).
  
• Working knowledge of Python or R for data analysis and automation.
  
• Knowledge of paid digital media.
  
• Understanding of marketing analytics concepts (CPA, ROI, funnel analysis, attribution, CLV).
  
• Strong interest in AI and automation, with a desire to apply new technology to improve marketing performance and efficiency.
  
• Excellent communication skills, with the ability to explain complex data insights clearly.
  
• Excellent attention to detail.
  
• Project management and multi-tasking skills.
  
• Proactive self-learner with a continuous improvement mindset.
  

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

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• Starting salary of £45,000 - £55,000
  
• Starting holiday entitlement of 26 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
  
• A choice of pension schemes with matched contributions up to 7%
  
• Discretionary bonus scheme
  
• Annual free share awards scheme
  
• Buy As You Earn (BAYE) Scheme
  
• Health Cash Plan – provided by Simply Health
  
• Discounted private healthcare scheme and dental plan
  
• Employee Assistance Programme
  
• Sick pay+ pledge
  
• Enhanced maternity, paternity, and shared parental leave
  
• Loans for travel season tickets
  
• Charitable giving opportunities through salary sacrifice
  
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
  
• Personal development programmes built around you and your career goals, including access to personal skills workshops
  
• Monthly leadership breakfasts and lunches
  
• Casual dress code
  
• Access to a range of benefits from our sponsorship deals
  

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.