Data Analyst

Scunthorpe
1 week ago
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1 A Data Analyst in the kitchen and bathroom industry is responsible for collecting, analysing, and interpreting data to help drive business decisions. They focus on market trends, sales performance, customer behaviour, and operational efficiency.

Key Responsibilities:

Data Collection & Management

  • Gather and clean data from various sources, including sales reports, website analytics, CRM systems, and customer feedback.

  • Maintain databases and ensure data accuracy and consistency.

  • Work with different teams (marketing, sales, supply chain) to collect relevant business data.

    Sales & Performance Analysis

  • Track and analyse sales trends for kitchen and bathroom products.

  • Identify best-selling products, seasonal trends, and underperforming items.

  • Provide reports on revenue, profit margins, and customer buying patterns.

    Customer & Market Insights

  • Analyse customer behaviour, demographics, and preferences to improve product offerings.

  • Study competitor pricing, promotions, and market positioning.

  • Conduct market research to identify opportunities for new product launches.

    Operational & Supply Chain Analysis

  • Assess inventory levels and forecast demand to prevent overstocking or shortages.

  • Analyse supplier performance, lead times, and procurement efficiency.

  • Optimize logistics and delivery data for cost reduction and efficiency.

    Digital & E-commerce Analytics

  • Monitor website traffic, conversion rates, and customer journey analysis.

  • Evaluate digital marketing campaigns (SEO, PPC, email, social media) and ROI.

  • Identify areas for website improvements to enhance user experience and sales.

    Reporting & Visualization

  • Create dashboards and reports using Excel, Power BI, Tableau, or similar tools.

  • Present findings to management and stakeholders with clear insights and recommendations.

  • Automate data reporting to improve efficiency and accuracy.

    Forecasting & Business Strategy Support

  • Use predictive analytics to forecast sales, demand, and market trends.

  • Support pricing strategies by analysing cost structures and competitive pricing.

  • Assist in financial modelling and budgeting for future business growth.

    Key Skills Required:

    ✅ Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau)
    ✅ Strong understanding of kitchen & bathroom product sales and market trends
    ✅ Experience with e-commerce analytics (Google Analytics, Shopify, etc.)
    ✅ Knowledge of CRM and ERP systems (Salesforce, SAP, etc.)
    ✅ Strong problem-solving and critical thinking skills
    ✅ Excellent communication skills for presenting insights

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