Customer Insights and Data Analyst

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We are looking for a talented Customer Insights and Data Analyst to play a central role in leveraging customer data to drive business decisions, enhance customer engagement, and optimize marketing strategies. This role focuses on analysing customer interactions and behaviours across various touchpoints, ensuring data integrity within the CRM system, and providing actionable insights to improve overall customer experience. The ideal candidate will have strong analytical skills and expertise in GA4 and CRM platform capabilities, to support data-driven decision-making. This role is perfect for someone who thrives in a data-driven environment and enjoys turning insights into impactful business strategies.
Department:
Digital
Location:
Remote or Leeds/Swansea (Hybrid)
Position reports to:
Senior Digital CRO Manager
Position is responsible for:
Customer insights and data analysis with a focus on CRM.
Contracted hours:
Full-time: Monday-Friday, 37.5 hours per week
Competitive
What are we about?
An exciting opportunity has arisen for a Customer Insights and Data Analyst to join the Digital team of one of the fastest growing nursery brands in the UK. Ickle Bubba is a design led, British manufacturer, and as part of exciting plans we’re looking for a dynamic person to join our award-winning team.
Having the right people is key to creating success – so we’re looking for someone awesome to join our team and help us achieve our vision “To become a globally recognised, market-leading nursery brand.”
Perhaps that’s you? We’d love to find out.
Key Responsibilities
Provide meaningful, actionable insight based on customer data to assist others in driving improved engagement across all digital and marketing platforms
Manage and maintain the CRM system, ensuring accuracy, cleanliness, and completeness of customer data.
Analyse customer behaviour, segmentation, and lifecycle trends using GA4 and CRM tools.
Develop reports and dashboards to visualize customer data insights and support strategic decision-making.
Work closely with marketing and sales teams to optimize customer engagement strategies based on data insights.
Perform data audits and validation to ensure high-quality inputs into the CRM system.
Identify opportunities and take the lead in implementing automation and personalization within the CRM platform.
Monitor and evaluate marketing campaign performance using GA4 and CRM analytics.
Recognize, develop, and effectively utilize data segments within marketing to enhance accuracy, personalization, and relevancy across the customer journey.
Ensure compliance with data governance and privacy regulations in customer data management.
Collaborate with cross-functional teams to improve CRM workflows and data utilization.
About you:
We would love you to be on the next stage of our journey with us, delivering the amazing products that we are known for. To be successful in this role, you will need:
A proven appetite and ability to explore data in depth and be able to pull out key themes and provide clarity around the data.
Proficiency in GA4 analytics , including event tracking, audience segmentation, and data visualization.
Strong CRM platform capabilities , including data management, workflow automation, and reporting.
Ability to interpret and analyse customer data to provide actionable insights.
Experience with SQL and data querying for deep-dives into customer datasets.
Familiarity with marketing automation tools and customer journey mapping.
Strong problem-solving and attention to detail in data accuracy.
Excellent communication and collaboration skills to work with stakeholders across teams.
Knowledge of data protection regulations such as GDPR.
Be yourself - Our differences make us stronger
·Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Ickle Bubba we believe everyone can deliver outstanding results - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion or beliefs. We celebrate difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Ickle Bubba can be themselves and know they belong.
Benefits Include:
·25 days annual leave plus bank holidays
·Buy or sell up to 5 days holiday each year
·35% discount for employees, friends and family
·£1,000 maternity/paternity gift voucher
·Enhanced maternity pay
·Company sick pay policy
·Cycle to work scheme
·Access to Perkbox offers and rewards including virtual GP, free gifts and over 250 retail partner discounts
·Health and wellbeing support through Perkbox
·Hybrid/flexible working
·Recommend a friend recruitment (£500 on successful completion of probation)
Our core behavioural values:
·One team – We work as a team by using great communication, having alignment of goals, understanding the vision and mission,and most importantly having each other's backs; treating each other with care and consideration.
·Honest – We are able to give clear, empathetic and honest feedback, in a considerate fashion, and be able to take constructive feedback to nurture the happiness and growth of the individual, team or business.
·Growth Mindset – We are a team that is always thinking how we can grow, improve and innovate. Being highly determined to make Ickle Bubba scale in a sustainable and efficient way.
Seniority level Seniority level Entry level
Employment type Employment type Full-time
Job function Job function Business Development and Sales
Industries Manufacturing
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