CRM Data Analytics & Martech Manager

Awaze Manchester, England, United Kingdom

This is a hybrid role in the business. The CRM Data Analytics & Martech Manager will be the analytical and strategic engine of the CRM team, connecting insight, data, and technology to drive smarter customer marketing across all three of our brands – Cottages.com, Novasol and Hoseasons. You’ll work closely with our CRM, Trading, and Data teams to ensure we are making the most of our data, technology, and segmentation capabilities to grow customer value and identify new commercial opportunities.

We’re home to some of the world’s most trusted travel brands, including Cottages.com, Hoseasons and Novasol (to name just a few!). Together, these brands make us the largest managed vacation rental business in the world. We’re proud to have over 100,000 properties in our portfolio, in 25 countries across Europe, giving our guests the choice of a fantastic range of properties and taking over 1.5 million bookings each year.

You’ll lead our CRM data and martech capability, ensuring our customer data, segmentation, reporting, and technology all come together to power insight‑led marketing and growth. You’ll have a strong grasp of how our data flows – from front‑end systems through to our data lake and into platforms like Salesforce Marketing Cloud and Data Cloud – and you’ll use that understanding to drive efficiency, insight, and commercial opportunity.

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• Develop and maintain strategic segmentation and profiling across Cottages, Novasol, and Hoseasons to identify and grow customer value.
  
• Work with Trading and Marketing teams to build actionable customer insights and propositions that support revenue and retention growth.
  
• Lead all CRM campaign evaluation – measuring performance, identifying improvement opportunities, and surfacing insights that drive strategy.
  
• Maintain end‑to‑end CRM reporting, providing visibility of all campaign activity, performance, and ROI.
  
• Monitor voucher and incentive usage to optimise effectiveness and protect margin.
  
• Conduct deep dives into customer data to identify new growth segments, performance drivers, and loyalty opportunities.
  
• Identify and prioritise new data sources or integrations that can add value to our marketing and personalisation capabilities.
  
• Translate business needs into data and martech initiatives, building clear business cases for investment.
  
• Manage the use of our martech stack (Salesforce Marketing Cloud, Data Cloud, GA4, and supporting tools), identifying ways to drive more value.
  
• Partner with the Head of CRM and wider commercial teams to align data‑driven insight with strategic goals.
  
• Lead on analytical support for CRM projects, ensuring we can measure and demonstrate impact.
  

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• Experience in CRM data analytics, insight, or martech management, ideally in e-commerce, travel, or consumer businesses.
  
• Excellent knowledge of customer segmentation, campaign evaluation, and lifetime value analysis.
  
• Strong understanding of how data moves through marketing ecosystems – from source systems into data lakes, and through tools like Salesforce Marketing Cloud / Data Cloud.
  
• Experience with SQL, data visualisation (Power BI / Tableau), and advanced Excel.
  
• Commercial mindset – able to build business cases, link data to trading performance, and communicate the “so what” behind the numbers.
  
• Understanding of marketing attribution, offer and incentive performance, and campaign testing.
  
• Passion for marketing technology – curious about how tools and data can be used to create better customer experiences.
  

We’re a team full of energy and drive to improve. So, it’s vital that you’re enthusiastic, curious, and comfortable working cross‑functionally. Equally important is a genuine passion for customer data and insight – you’ll be translating complex analytics into simple, powerful stories that help us make better decisions.

This is an opportunity to shape the future of CRM data and analytics at Awaze, joining us at a pivotal time as we invest in our future.

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• You’ll be joining a team of genuine, passionate people.
  
• You’ll have the freedom to shape how we use data and martech to grow.
  
• You’ll work cross‑functionally, with opportunities to develop beyond your core skillset.
  

Competitive salary and benefits, including great travel discounts, flexible and hybrid working, private medical, life assurance, and pension.

We want to make the application process as stress‑free as possible, so typically we’ll have an informal chat with you on the phone, followed by a comprehensive interview, where you’ll have a chance to find out a bit more about the exciting things we’re doing (and maybe tell us what we’re doing wrong). We want to hear about what makes you tick and why.

We believe in equal opportunities and aim to create a team that is representative of our society knowing that embracing differences enhances the capabilities of our business and makes for a happy place to work. We are proud to recognise and celebrate that we have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion or ability.