Job title: Commercial Director
Location: Home
Core Purpose: As part of the leadership team this role will be accountable for leading and driving the agency business plan, for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth and enhance client performance to achieve demonstrable outcomes.
The role:
– Lead the implementation of the business plan for 2025 and beyond.
– Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
– Cultivate a positive agency culture that reflects the product values and mission.
– Inspire and mentor team members to foster professional development and engagement.
– Enhance client performance through tailored strategies (based on the agency’s three Unique’s of data, people and conversations) and meaningful partnerships.
– Act as a key advocate for the product’s compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
– Monitor market trends to adapt strategies for competitive advantage.
– Ensure operational excellence and accountability across all agency functions.
– Minimum 5+ years of experience in a leadership role within the marketing services industry; demonstrating a track record of driving business growth and client success.
– Proven experience in strategic planning and execution, with at least 3 years in developing and implementing successful business plans.
– Demonstrated ability to lead diverse and cross-functional teams, fostering a collaborative and inclusive work environment.
– Strong background in client relationship management, with experience in enhancing client performance and satisfaction; along with proven financial management and contract negotiation.
– Familiarity with P+L management enabling data-driven decision-making for business revenue and cost management.
Skills and Experience
– First and foremost, this person is a Level 5 leader that is able to build enduring greatness through a paradoxical blend of personal humility (they lead from a place of self-confidence without any ego) and professional will (they take ownership of results and demonstrate an indomitable will to hit goals).
Strategic
– Business, commercial & financial Acumen: Possesses a comprehensive understanding of the business landscape using this knowledge to build a robust business plan and make informed decisions to drive the organisation's growth, profitability, and strategic direction. Identifies and mitigates risks, including budgeting and financial forecasting, operational efficiencies, KPI and performance management to protect the agency and interests of all employees.
– Goal setting & creative problem solving: Sets clear, compelling, achievable company goals and objectives, and employs innovative problem-solving approaches to overcome complex challenges, foster creativity and drive organisational success. Shows resilience while leading by example and guiding employees in times of transition. Handles crises and emergencies calmly and with confidence and competence.
Execution
– Customer-centric approach: Prioritises the needs and expectations of customers, whether internal or external, and ensures leadership decisions and strategies align with delivering exceptional value and satisfaction. Ability to identify and close growth opportunities through strategic sales skills, relationship building, pitching and negotiation skills.
– Doing the right thing: They own their decisions (learning from good and bad) and make informed choices, analysing information available and checking facts, to balance our need for action at pace with our ambition to always do the right thing for the business, our people and our clients.
– Governance: Maintains high ethical standards and ensures the agency complies with all relevant laws, regulations, and industry standards.
Relationships
– Clarity of communication: Effectively communicates and builds relationships with clients, team members, colleagues, and stakeholders, demonstrating active listening and clear, empathetic dialogue to foster a positive and cohesive work environment and to convey the agency's vision, strategies and goals to employees, clients, and stakeholders.
– Professional knowledge & growth: Pursues ongoing professional development, staying current with industry knowledge and best practices to lead by example and inspire growth among team members.
Influence
– Collaboration: They are all about the game plan, ensuring we are set up to win with the right people doing the right role and they have what they need to succeed. Promotes and facilitates teamwork and cross-functional collaboration, leveraging diverse skills and perspectives to achieve common goals, encourage continuous improvement, and enhance the organisation's success. Adopts and advocates a manager as coach style to provide mentorship and professional development opportunities for employees to nurture talent and succession planning.
Key Success Factors
– Successful implementation of the product’s business plan, achieving projected growth milestones.
– Measurable improvements in client performance and satisfaction through tailored strategies.
– An enhanced agency culture with increased team retention, engagement, and growth.
– A strengthened market position with a clear and impactful brand presence.
Other skills and Qualifications
– We will always take experience over qualifications.
– Degree level qualified (Bachelors or MBA); or Professional marketing, sales or leadership certification (eg. CIM, CMI or ILM).
– Proficiency with CRM systems.
– Identifying, engaging and managing third party suppliers
