Brand Manager| Rochdale (Hybrid - 2 days WFH) | Salary up to £49,000, plus 15% bonus potential & great benefits
We are currently recruiting on behalf of an innovative, dynamic, and growing FMCG brand committed to providing top-quality products that improve everyday life. They are passionate about driving success and pushing the boundaries to drive brand growth.
What You'll Do:
As the Brand Manager, you'll be at the forefront of developing and executing integrated marketing strategies that engage consumers, enhance brand recognition, and contribute to the overall success of the business.
Your Key Responsibilities:
Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing
Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams
Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
Support the local Head of Marketing in developing and implementing Media (PAID Digital and non-digital campaigns), following the communication strategy based on brand objectives
Track products P&L and product Gross Margin mix by Category What You'll Bring:
Degree in Business Administration or Marketing, MBA preferred
Minimum 3 years job experience as a Brand Manager / Marketing generalist - Consumer Packaged Goods preferred
Experience in supervising outside vendors and agencies
Experience and proven record in digital marketing, media management & SEO
A deep understanding of KPIs and P&L
Brand Management, Category Management, and Project Management
Knowledge of SAP If you're ready to make an impact and lead the charge in shaping the future of an exciting FMCG brand, we'd love to hear from you!
BH: 32359
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