BI & Data Analyst

At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we’d like to make work a special place to be too. We’re the UK’s most loved bed retailer, so it’s important our people feel the love as well. There’s over 250 of us at our affectionally named 'Bedquarters' in High Wycombe, Buckinghamshire, where every dreamer makes a difference.

We’re super passionate about our people-first culture, which means we like to keep things simple and celebrate every success, big or small! From a payday treats trolley to charity fundraisers and all-staff lunches, we know we do it best when we do it together.

And together we’ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We’re owned by the world’s largest bedding provider, Tempur Sealy, and have our very own Bed Factory right here in the UK. You’ll even get a guided tour when you join - that’s part of our mission to get you fully bed-ucated during your induction.

With over 200 stores nationwide, 6 central warehouses and 12 delivery centres, we sell 14,000 mattresses, bases and headboards every single week. Now that’s a lot of Zzzs.

So if you’re bonkers about bed, silly for siestas and keen on your kip, we think Dreams could be the perfect place for you.

The job:

We’re looking for a new BI & Digital Analyst to join our Insight & Analytics Team based in Loudwater, Buckinghamshire. In this role, you will leverage extensive experience and advance expertise in Power BI to lead the reporting transformation from the legacy systems.

You will also be responsible for building strong relationships with multiple decision makers in the business and support them via actionable insights & reporting. Key stakeholders would include the digital and marketing teams who would rely on this role to identify opportunities and help navigate through the challenges.

Ready to skip the snooze button and get stuck in? Here’s a taste of what you’ll be doing day-to-day:

1. Independently managing workstreams; end to end ownership and accountability would be a norm in this role, attention to detail is crucial.
2. Leverage advance expertise in Power BI to manage the transition of central reporting from Tableau to Power BI.
3. Able to effectively capture the business requirements from the business, asking the right questions and understanding the 'so what' to deliver the insights that drive actions.
4. Ability to proactively identify reporting requirements and set up visual reporting to deliver key insights in a simple yet effective manner.
5. Well versed with Digital & Marketing analytics to design dashboards and reporting on the right mix of KPIs.
6. Comfortable working in an agile role and managing multiple priorities at any given point in time.
7. Ability to pivot across with ease to support other members of the team & functional areas of the business as the situation demands.
8. Support the E-Comm team in identifying opportunities & risks proactively via effective reporting set up.
9. Analyze Similar Web and GA4 data to help web perform ahead of the competition across key channels.
10. Support the E-Comm team by identifying SEO opportunities to improve organic visibility and optimize investment ROI in paid search.
11. Analyze the demographics data to support the marketing team in winning the relevant customer segments.
12. Provide credible reporting & analysis on various business initiatives to establish the measure of success.
13. Able to effectively summarize the findings & tell the story through data, highlighting areas of success and opportunities for improvement.
14. Deep dive into business questions/trials using data analytics and produce clear insights with actionable recommendations.
15. Constantly look for opportunities to enhance the UX via dashboards, linking it back to the stakeholder requirements & use case.
16. Gather data from multiple sources, clean and validate it to ensure accuracy before it can be used for reporting within the business.

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