Advanced Digital Data Analyst - Digital Engagement

End Date

Thursday 16 October 2025

Salary Range

£70,929 - £78,810

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

Designs and implements advanced statistical models utilising techniques such as regression, hypothesis testing and forecasting to find patterns and insights which drive decision making. Supports capability growth of self and others through coaching and/or management of a small team

Job Description

JOB TITLE: Advanced Digital Data Analyst - Digital Engagement

LOCATION(S): Bristol or Birmingham or London

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above. We support agile working, click here for more information on agile working options.

About This Opportunity

At Lloyds Banking Group, we have a clear purpose; to help Britain prosper and to become the best bank for our customers. What we do makes a genuine difference to families, businesses and communities, and we’re playing a central role in building a growing UK economy.

We are the UK’s largest Retail Digital bank with over 23 million active users across our four brands. In Digital Engagement, we seek to drive excellent digital customer experiences and improve the digital capabilities of our customers to support their financial empowerment; ultimately improving digital self-service. As customer journeys become more complex and the competitive landscape more fierce, we need to get increasingly sophisticated in our understanding of customer needs and our ability to personalise treatments. The Advanced Digital Data Analyst role is core to this endeavour, developing deep insights into customer behaviour and developing predictive models to enable more personalised interactions which ultimately drive better customer outcomes.

As an Advanced Data Analyst you'll..

• Engage with a variety of stakeholders to understand business objectives and strategic initiatives where potential application of advanced analytics would be beneficial

• Use your experience to propose and shape deep analytics and modelling projects using appropriate advanced analytics tools and techniques

• Collaborate with the local team to share ideas and listen to alternatives both on your projects and others’ projects, encouraging a culture of mutual support and knowledge sharing

• Identify and source appropriate data, validating quality and suitability for the task, and transforming as required, keeping stakeholders informed of any limitations identified

• Undertake data analysis or model development as required, maintaining focus on delivering insights or modelling solutions which maximise customer benefit

• Work with wider teams across Consumer Engagement to navigate necessary governance and to embed models into live customer interactions or solutions

• Maintain effective comms with stakeholders throughout the project, sharing insights as they emerge, documenting decisions and outputs, and managing expectations on delivery content and timescales.

• Contribute to the continuous development of the team, expanding techniques and capabilities, developing new skills, and engaging with the wider LBG data science community

Key Skills

• Strong technical background with expertise in large scale data mining and data manipulation (using SQL), and the principles of predictive analytics and their application to real-world business problems using structured and unstructured data sources.

• Practical experience using data modelling tools (such as Python, R, Vertex AI) and statistical modelling or machine learning techniques (such as logistic regression, clustering, decision trees, random forests, significance testing).

• Experience with full lifecycle of analytics projects from scoping, build, deployment and management of statistical models – with the experience to be confident working rapidly from data collation through to model build and production.

• Strong analytical skills and an inquisitive mind will be key in understanding the subtleties of some very complex datasets

• Good business understanding, particularly digital customer journeys and cross-channel interaction strategies, as well as excellent communication skills to be able to share findings with both technical and business partners to inform decisions.

• The ability to tell stories that resonate with non-technical audiences, presenting data-driven insights in a compelling and accessible manner.

• Experience using the Group Data Warehouse (GDW) would be beneficial, as would some knowledge of GCP and BigQuery as we will be migrating to that data environment over the next 12-18 months

• Having previously worked in an Agile environment would be helpful so you can collaborate as part of an agile team delivering against a backlog of work. We use tools like Jira and Confluence.

About us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual bonus award, subject to Group performance

• Share schemes including free shares!

• Benefits you can adapt to your lifestyle, such as discounted shopping.

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.