Harnham - Data and Analytics Recruitment
Senior Data Scientist - MMM
- London
- Remote
- £80,000 – £90,000 pa
- Senior
Owns and develops the organisation's Marketing Mix Modelling framework, delivering insights on marketing effectiveness, media performance and budget allocation. Designs incrementality tests, lift studies and geo experiments, builds LTV models and applies causal inference to guide investment decisions, working closely with Marketing stakeholders.
Python · SQL